Discursive Communication Strategies for Introducing Innovative Products: The Content, Cohesion, and Coherence of Product Launch Presentations
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DOI: 10.1177/10506519211001123
Abstract: In the information age, discourse plays an increasingly important role in promoting innovative products. But how language works in the innovation process remains underexplored. This study explores the discursive communication strategies used to introduce innovation… read more here.
Keywords: discursive communication; content cohesion; communication; communication strategies ... See more keywords