Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing
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DOI: 10.1123/ijsc.2017-0100
Abstract: This research examined the efforts of the International Olympic Committee (IOC) to frame ambush marketing as an ethically or morally dubious practice and thus influence consumer opinion. After an extensive documentary content analysis of internal… read more here.
Keywords: discursive power; ambush marketing; marketing; ethical framing ... See more keywords
From Big Bang to Brexit: The City of London and the Discursive Power of Finance
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DOI: 10.1177/0032321720985714
Abstract: This article aims to generate new insights into the City’s influence during the Brexit negotiations. Integrating theories of discursive institutionalism and business power, we set out to analyse the dynamic ‘discursive power’ of finance. From… read more here.
Keywords: discursive power; brexit; city; finance ... See more keywords