The Effect of Personalized Content in Media Entertainment on Engagement with the Domain
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DOI: 10.1093/jcr/ucaf018
Abstract: From Netflix to Spotify to TikTok, consumers’ entertainment experiences increasingly revolve around personalized content. Does consuming personalized content in a specific entertainment domain influence the likelihood of consumers discussing that domain overall, beyond the specific… read more here.
Keywords: entertainment; personalized content; discussion intent; domain ... See more keywords