Disgust images and nonprofit children’s causes
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DOI: 10.1108/jsocm-01-2017-0003
Abstract: Purpose The purpose of this study is to examine the usefulness of disgust imagery in a nonprofit organization context as one part of the broader social marketing paradigm. Design/methodology/approach An experiment was conducted in the… read more here.
Keywords: disgust; research; donation intentions; disgust images ... See more keywords
Seeing Risks or Solutions: Psychological Distance and Ecological Worldview Moderated the Effect of Disgust Images on Attention to Environmental Messages
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DOI: 10.1177/21582440221103857
Abstract: Disgust imageries often shun readers away from attending to important environmental messages. Based on the Limited Capacity Model and Construal Level Theory, an eye-tracking experiment was conducted to test the influence of psychological distance and… read more here.
Keywords: psychological distance; distance; environmental messages; disgust images ... See more keywords