Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference
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DOI: 10.1177/0047287519857159
Abstract: This research investigates the impact of different degrees of price dispersion on travelers’ hotel choice. More specifically, within an online travel agency (OTA) context, we examine the effect of wide (vs. narrow) price dispersion on… read more here.
Keywords: price dispersion; hotel; dispersion travelers; price ... See more keywords