Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective
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DOI: 10.1016/j.jretconser.2020.102332
Abstract: Abstract This study examines how mannequins' physical conditions of display height and distance are related to consumers’ shopping motivations in generating mental simulation resulting in purchase intention. A 2 × 2 x 2 between-subjects lab experiment (n = 249)… read more here.
Keywords: display height; physical conditions; shopping motivation; mental simulation ... See more keywords