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Published in 2018 at "Journal of Vacation Marketing"
DOI: 10.1177/1356766717695850
Abstract: Identity theorists suggest that one’s self-identity affects his behavioral intent directly, while planned behavior researchers believe that one’s attitude toward a specific behavior has a direct effect on his intention to perform the behavior. Few…
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Keywords:
dispositional aspects;
self identity;
planned behavior;
outbound travel ... See more keywords