“Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices
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DOI: 10.1108/ejm-11-2018-0818
Abstract: Purpose This paper aims to extend and complement research on reference groups by suggesting that two distinct types of dissociative groups – specifically, a near versus distant dissociative group – have differential impacts on consumer… read more here.
Keywords: research; dissociative groups; dissociative group; consumer choices ... See more keywords