Virtuality Changes Consumer Preference: The Effect of Transaction Virtuality as Psychological Distance on Consumer Purchase Behavior
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DOI: 10.3390/su11236618
Abstract: With the rapid development of information and communication technology, a variety of new industries and services are rapidly evolving based on the convergence between existing Information and Communication Technology (ICT) and heterogeneous industries. In the… read more here.
Keywords: transaction; distance consumer; consumer; virtuality ... See more keywords