Do we always follow others? The impact of psychological distance on consumers’ observational learning modes
Sign Up to like & getrecommendations! Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-06-2019-0527
Abstract: Purpose To investigate the psychological mechanism of observational learning in the online retailing context, the purpose of this paper is to show how the psychological distance between consumers and products affects modes of observational learning.… read more here.
Keywords: distance consumers; observational learning; learning modes; psychological distance ... See more keywords