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Published in 2020 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucaa053
Abstract: Extant research shows that consumers are more likely to donate to close than distant others, making donations to geographically distant beneficiaries a challenge. This article introduces residential mobility as a novel variable that can lead…
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Keywords:
global identity;
distant beneficiaries;
residential mobility;
donations distant ... See more keywords