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Published in 2018 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2017.1323261
Abstract: ABSTRACT The research explores how religious symbols can be used in advertising to encourage bystander intervention in the context of domestic violence. Using symbolic interactionism as the theoretical framework, a 4 (Ad type: Control vs.…
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Keywords:
intervention;
visual verbal;
divine intervention;
domestic violence ... See more keywords