Doctors’ Interactions with Pharmaceutical Sales Representatives: Modelling Doctors Prescription Behaviour
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DOI: 10.1007/s10597-019-00501-w
Abstract: Using theory of planned behaviour, this study seeks to examine the effect of health practitioner’s interaction with pharmaceutical sales representatives on their prescription behaviour. Data was collected from 248 health practitioners working in the city… read more here.
Keywords: doctors interactions; interactions pharmaceutical; health; prescription behaviour ... See more keywords