Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour
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DOI: 10.1108/tr-06-2020-0269
Abstract: Purpose: Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals’ travel destination decisions This study aims to examine the relationships between animosity, ethnocentrism, attitude, subjective norm (SN), perceived behavioural control (PBC), destination… read more here.
Keywords: ethnocentrism; tourism; methodology; doi dvi ... See more keywords