Articles with "dominant logic" as a keyword



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Disentangling the interactions within and between servitization and digitalization strategies: A service-dominant logic

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Published in 2021 at "International Journal of Production Economics"

DOI: 10.1016/j.ijpe.2021.108175

Abstract: Abstract Although both servitization and digitalization have been shown to contribute to a manufacturer's performance, how the two strategies interact in affecting firm performance has been largely under-investigated. By adopting the service-dominant logic, this study… read more here.

Keywords: service dominant; servitization digitalization; performance; servitization ... See more keywords
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Service-dominant logic 2025

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Published in 2017 at "International Journal of Research in Marketing"

DOI: 10.1016/j.ijresmar.2016.11.001

Abstract: During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and added and (3) has been consolidated into a smaller set of core… read more here.

Keywords: theory; value; service dominant; logic 2025 ... See more keywords
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Considering the role of agritourism co-creation from a service-dominant logic perspective

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Published in 2017 at "Tourism Management"

DOI: 10.1016/j.tourman.2017.02.002

Abstract: In recent decades, providing production and service simultaneously has remained an unsolved problem in developing agritourism. This study adopted the concept of service-dominant logic, with a service blueprint to assist entrepreneurs in designing agritourism activities… read more here.

Keywords: agritourism activities; agritourism; service dominant; service ... See more keywords
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Value-dominant logic: organizational principles

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Published in 2023 at "European Journal of Marketing"

DOI: 10.1108/ejm-11-2022-0816

Abstract: Purpose This paper aims to present the seven organizational principles for developing value-dominant logic (VDL) thinking and advancing it toward making a business purposeful and open to a lifestyle of value for humanity at large.… read more here.

Keywords: value dominant; organizational principles; logic organizational; dominant logic ... See more keywords
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Theory of Paradox Within Service-Dominant Logic

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Published in 2018 at "Service Science"

DOI: 10.1287/serv.2018.0206

Abstract: The purpose of this paper is to investigate the foundational premises of service-dominant S-D logic through systemic and paradoxical thinking. Systemic thinking seeks to understand phenomena holistically and elementarily, while paradoxical thinking is an ontological… read more here.

Keywords: service dominant; service; theory paradox; dominant logic ... See more keywords