Service-dominant orientation, dynamic capabilities and firm performance
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DOI: 10.1108/jstp-04-2016-0077
Abstract: The purpose of this paper is to investigate the effects of a firm’s service-dominant orientation on marketing and technological capabilities, and its performance. It outlines how a service-dominant orientation offers guidance for the development and… read more here.
Keywords: dynamic capabilities; service dominant; dominant orientation; service ... See more keywords