When does “liking” a charity lead to donation behaviour?: exploring conspicuous donation behaviour on social media platforms
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DOI: 10.1108/ejm-03-2017-0210
Abstract: Purpose This study investigates the relationship between young people’s Conspicuous Donation Behaviour (CDB) on social media platforms and their offline donation behaviour, specifically intentions to donate and volunteer time. It also explores materialism, self-esteem and… read more here.
Keywords: social media; donation behaviour; oriented cdb; donation ... See more keywords