Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.959369
Abstract: This study employs morality preference theory to explore how acknowledgment type (self- vs. other-focused) influences donors' subsequent donation desires. The current research consists of 3 studies. Study 1 finds that an other-focused acknowledgment letter elicits… read more here.
Keywords: acknowledgment type; subsequent donation; self focused; donation ... See more keywords