Disgust images and nonprofit children’s causes
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Social Marketing"
DOI: 10.1108/jsocm-01-2017-0003
Abstract: Purpose The purpose of this study is to examine the usefulness of disgust imagery in a nonprofit organization context as one part of the broader social marketing paradigm. Design/methodology/approach An experiment was conducted in the… read more here.
Keywords: disgust; research; donation intentions; disgust images ... See more keywords
The impact of COVID-19 on blood donations
Sign Up to like & getrecommendations! Published in 2022 at "PLoS ONE"
DOI: 10.1371/journal.pone.0265171
Abstract: During a crisis, society calls for individuals to take prosocial actions that promote crisis management. Indeed, individuals show higher willingness to help after a disaster. However, the COVID-19 pandemic presents significant differences as it is… read more here.
Keywords: donate; donation intentions; blood donations; blood donation ... See more keywords