Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries
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DOI: 10.1093/jcr/ucaa053
Abstract: Extant research shows that consumers are more likely to donate to close than distant others, making donations to geographically distant beneficiaries a challenge. This article introduces residential mobility as a novel variable that can lead… read more here.
Keywords: global identity; distant beneficiaries; residential mobility; donations distant ... See more keywords