The Relationship Between the Age of Donors and the Age of Beneficiaries: An Investigation
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DOI: 10.1002/cb.70064
Abstract: The proliferation of charitable organizations in recent years has led to heightened competition for donor contributions. Consequently, there is an increasing imperative to understand how advertising appeals can be optimized to enhance awareness and encourage… read more here.
Keywords: age; older consumers; donors age; age donors ... See more keywords