Current students as university donors?: determinants in college students’ intentions to donate and share information about university crowdfunding efforts
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DOI: 10.1007/s12208-018-00217-9
Abstract: Crowdfunding has gained popularity as a fundraising strategy for reaching an online “crowd” of contributors, with many making small donations and promoting the project online to social networks. Universities are exploring crowdfunding as a strategy… read more here.
Keywords: determinants college; donors determinants; students university; current students ... See more keywords