Alcohol Packaging As a Promotional Tool: A Focus Group Study With Young Adult Drinkers in Scotland.
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DOI: 10.15288/jsad.2022.83.565
Abstract: OBJECTIVE Little research has been conducted on consumer perceptions of alcohol packaging as a marketing tool. The aim of this study was to explore how young adults view and engage with alcohol packaging. METHOD Eight… read more here.
Keywords: young adult; adult drinkers; alcohol; drinkers scotland ... See more keywords