A moderated mediation study of consumer extrinsic motivation and CSR beliefs towards organic drinking products in an emerging economy
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DOI: 10.1108/bfj-12-2020-1096
Abstract: PurposePrevious research has yielded mixed results on the relationship between consumer perception and purchase intention towards organic food products. Although the prior literature has widely applied planned behaviour theory, using a single theoretical approach often… read more here.
Keywords: consumer extrinsic; drinking products; consumer; organic drinking ... See more keywords