“It’s Like Plan B but for HIV!” Design and Evaluation of a Media Campaign to Drive Demand for PEP
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DOI: 10.1007/s10461-020-02906-1
Abstract: Post-exposure Prophylaxis (PEP) is an effective yet underutilized HIV prevention tool. PEPTALK developed and evaluated a media campaign to drive demand for PEP among men who have sex with men (MSM) and transgender women (TW)… read more here.
Keywords: drive demand; campaign; media campaign; campaign drive ... See more keywords