Reward priming eliminates color-driven affect in perception
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DOI: 10.1007/s00426-017-0966-3
Abstract: Brain and behavior evidence suggests that colors have distinct affective properties. Here, we investigated how reward influences color-driven affect in perception. In Experiment 1, we assessed competition between blue and red patches during a temporal-order… read more here.
Keywords: color; color driven; affect perception; driven affect ... See more keywords