User-driven business model innovation: an ethnographic inquiry into Toutiao in the Chinese context
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DOI: 10.1080/13602381.2021.1895492
Abstract: ABSTRACT The current firm-driven business model innovation (FDBMI) has found its limits. The aim of this research is to explore the user-driven business model innovation (UDBMI) adopting the ethnographic inquiry approach in the Chinese context.… read more here.
Keywords: business model; model innovation; business; chinese context ... See more keywords