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Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-12-2022-1036
Abstract: PurposeThis study aims to investigate determinants such as performance expectancy (PE), health beliefs (HB), technological compatibility, trust and social influence (SI) of customers' efforts to cope with problems associated with using wearable health technology, thereby…
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Keywords:
wearable device;
drivers customers;
efforts cope;
customers efforts ... See more keywords