What drives travelers' adoption of user-generated content? A literature review
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DOI: 10.1016/j.tmp.2018.03.006
Abstract: Abstract User-generated content (UGC) has become an important part of travel planning, as travelers evaluate travel products based on past reviews. However, different factors account for why tourists utilize UGC. The aim of this study… read more here.
Keywords: travelers adoption; adoption user; drives travelers; review ... See more keywords