Driving Retail Cross-Selling
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Service Research"
DOI: 10.1177/10946705221087399
Abstract: Cross-selling is one of the most important sales strategies retail organizations adopted to drive business revenue and increase customer lifetime value. While considerable efforts have been devoted to developing data-based cross-selling models, little is known… read more here.
Keywords: cross selling; work meaningfulness; cross; driving retail ... See more keywords