“Shop Until You Drop”: The Effects of Antihedonism and Environmentalism
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DOI: 10.1111/jpet.70067
Abstract: In a vertically differentiated duopoly where consumers have heterogeneous preferences over the hedonic and environmental attributes of goods, we explore the effects of antihedonism and environmentalism, intended here as cultural paradigms altering consumers' preferences. We… read more here.
Keywords: antihedonism environmentalism; drop effects; shop drop; environmentalism ... See more keywords