Maintaining a Fair Balance? Narrative and Non-Narrative Strategies in Televised Direct-to-Consumer Advertisements for Prescription Drugs Aired in the United States, 2003–2016
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DOI: 10.1080/10810730.2022.2077863
Abstract: Televised direct-to-consumer advertising for prescription drugs (hereafter DTCA) are among the most widespread forms of health communication encountered by American adults. DTCA shape public understanding of health problems and support the commercial interests of pharmaceutical… read more here.
Keywords: direct consumer; drug benefits; televised direct; drug ... See more keywords
Assessment of Patients' Views on Drug Benefits and Risks: An Interview Study with Cardiovascular Patients
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DOI: 10.1155/2022/6585271
Abstract: Better and balanced information strategies supporting cardiovascular patients' adherence are required. Cardiovascular drugs have outstanding morbidity and mortality benefits. This can be counteracted by patients' perceptions of risks. Drug information should help the patient but… read more here.
Keywords: information; clinical benefits; benefits risks; drug benefits ... See more keywords