Patient Perception and Clinical Impact of Direct-to-Consumer Advertising in Inflammatory Bowel Disease
Sign Up to like & getrecommendations! Published in 2020 at "Digestive Diseases and Sciences"
DOI: 10.1007/s10620-020-06180-y
Abstract: Introduction With an increasing number of available therapies for inflammatory bowel disease (IBD), little is known about patients’ attitudes regarding IBD-related direct-to-consumer advertising (IBD-DTCA) and its impact on treatment decisions in clinical practice. Methods We… read more here.
Keywords: bowel disease; inflammatory bowel; perception; ibd dtca ... See more keywords
Revisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Global Marketing"
DOI: 10.1080/08911762.2021.1943766
Abstract: This study analyzes the ethical dimensions of the Direct-to-Consumer Advertising (DTCA) of prescription drugs. It focuses specifically on Pfizer’s DTCA of Lipitor, a cholesterol-lowering prescripti... read more here.
Keywords: revisiting pfizer; dtca; dtca lipitor; pfizer dtca ... See more keywords
Effect of Direct-to-Consumer Advertising on Statin Use in the United States
Sign Up to like & getrecommendations! Published in 2017 at "Medical Care"
DOI: 10.1097/mlr.0000000000000752
Abstract: Importance: The value of direct-to-consumer advertising (DTCA) of prescription drugs is widely debated, as is the effect of DTCA on prescription sales and health care utilization. Objective: We examined the association between DTCA intensity for… read more here.
Keywords: direct consumer; health care; statin; dtca ... See more keywords