Empowering Firms With AI-Generated Content: Strategic Approaches to R&D and Advertising in the Era of Generative AI
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DOI: 10.1109/tem.2025.3552142
Abstract: Commercial utilization of generative artificial intelligence (GAI) is expanding rapidly. However, few studies have investigated the transformative impact of GAI on business operations, with a specific focus on research and development (R&D) and advertising facilitated… read more here.
Keywords: aigc; aigc strategy; generated content; dual aigc ... See more keywords