Upper echelons research in marketing
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DOI: 10.1007/s11747-020-00724-4
Abstract: Marketing scholars have recently embraced the study of the corporate upper echelons—the executives and board members atop the organizational hierarchy. However, management scholars have researched the upper echelons for decades, with frequent forays into the… read more here.
Keywords: upper echelons; marketing; marketing strategy; echelons research ... See more keywords