Assessment of building products attributes — A comparative study between eco-labelled and non-eco-labelled products available in the New Zealand market
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DOI: 10.1016/j.spc.2017.02.003
Abstract: Abstract This paper examines the differences between environmentally labelled and non-environmentally labelled products available in the New Zealand building market. Specifically it seeks to compare building products that have adopted voluntary eco-labelling schemes with those… read more here.
Keywords: study; building; eco labelled; non eco ... See more keywords
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products
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DOI: 10.1108/jima-04-2020-0102
Abstract: Purpose Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and… read more here.
Keywords: intention eco; marketing; eco labelled; labelled products ... See more keywords
Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
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DOI: 10.3390/su15032474
Abstract: This study aims to identify the determinants of eco-labelled food product buying behaviour in the Malaysian context. This research develops a comprehensive model proposing that ethical self-efficacy is the moderator, and TPB constructs are the… read more here.
Keywords: labelled food; buying behaviour; eco labelled;