ECOLABEL STRATEGY OF THE MANUFACTURER UNDER ENVIRONMENTAL PREFERENCE AND SKEPTICISM BEHAVIORS
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DOI: 10.30638/eemj.2025.048
Abstract: Ecolabel has become an important tool for the manufacturer to disclose green quality information of their products, such as the European “Blue Angel”, the US “Energy Star”. Envrionmental preference enables consumers willing to buy ecolabel… read more here.
Keywords: manufacturer; ecolabel; preference; consumer skepticism ... See more keywords