Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation
Sign Up to like & getrecommendations! Published in 2021 at "Sustainability"
DOI: 10.3390/su13084248
Abstract: Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchasing intentions in… read more here.
Keywords: moral obligation; theory planned; conscience moral; ecological conscience ... See more keywords