Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth
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DOI: 10.1177/0276146717728776
Abstract: Actors engaged in alternative economies organize resource transfers, exchange resources (with and without the use of money), and create value. As value creation is a definitional attribute of marketing systems, we examine whether alternative economies… read more here.
Keywords: alternative economies; value creation; economies marketing; marketing systems ... See more keywords