Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale
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DOI: 10.1371/journal.pone.0246410
Abstract: To date, there is no such scale that may precisely measure mores of the customer base for the ecotourism industry. Therefore, a thematic analysis of literature has been conducted by examining various good quality research… read more here.
Keywords: sense obligation; ecotourism industry; customer base; base ecotourism ... See more keywords