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Published in 2018 at "International Journal of Consumer Studies"
DOI: 10.1111/ijcs.12400
Abstract: Increasing interest in health and well-being is likely to drive a growth in demand for products that have positive effects on health. Consumers' acceptance of and willingness to buy functional foods has been widely studied,…
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Keywords:
edible health;
older consumers;
non edible;
health enhancing ... See more keywords