Educational Donors’ Expectations and Their Outcomes in the COVID-19 Era: The Moderating Role of Motivation during Sequential Evaluation Phases
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DOI: 10.3390/su15076249
Abstract: Donors’ prior expectations of reinforcing satisfaction and favorable attitudes are predicted using Oliver’s satisfaction cycle model. This study aims to investigate how prior expectations drive sustainable donation behavior by demonstrating the moderating role of educational… read more here.
Keywords: role; moderating role; motivation; satisfaction ... See more keywords