Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2020.10.005
Abstract: Abstract A basic aim of marketing research is to predict consumers’ preferences and the success of marketing campaigns at the population-level. However, traditional marketing tools have various limitations, calling for novel measures to improve predictive… read more here.
Keywords: machine learning; eeg measures; self reports; marketing ... See more keywords