Effect of appeal content on fundraising success and donor behavior
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DOI: 10.1016/j.jbusres.2020.04.007
Abstract: Abstract Teachers at over 80% of all K–12 public and charter schools in the United States use online crowdfunding platforms to acquire classroom supplies, but they reach their goals only 75% of the time. Platforms… read more here.
Keywords: appeal; appeal content; effect appeal; effect ... See more keywords