The Effect of Bilingual Congruence on the Persuasive Influence of Videos and Comments on YouTube
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DOI: 10.1177/0261927x17724552
Abstract: Social media offer a global village in which user-generated comments from different groups and many languages appear. Extending the notion of prototypes in social identification theory, research examined the persuasive influence of comments supporting or… read more here.
Keywords: bilingual congruence; persuasive influence; effect bilingual; comments language ... See more keywords
A Comparative Study of the Effect of Bilingual Subtitles and English Subtitles on College English Teaching
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DOI: 10.33788/rcis.66.4
Abstract: With the advancement of global integration, cultural exchanges have deepened and English learning has become more extensive and diverse. The development of multimedia technology has made more and more English classes pay attention to the… read more here.
Keywords: bilingual subtitles; english subtitles; english teaching; subtitles english ... See more keywords