The effect of contextual plausibility on word skipping during reading
Sign Up to like & getrecommendations! Published in 2020 at "Cognition"
DOI: 10.1016/j.cognition.2020.104184
Abstract: Recent eye-movement evidence suggests readers are more likely to skip a high-frequency word than a low-frequency word independently of the semantic or syntactic acceptability of the word in the sentence. This has been interpreted as… read more here.
Keywords: word; frequency; effect contextual; plausibility ... See more keywords
The positive effect of contextual image backgrounds on fluency and liking
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.09.003
Abstract: In e-commerce websites, products may be presented either deprived of context, in a product image on white background, or with context, in an image with a contextually fitting background. Extant fluency research would suggest preferring… read more here.
Keywords: contextual images; image; positive effect; effect contextual ... See more keywords