The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay
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DOI: 10.1016/j.jretconser.2019.101910
Abstract: Extant literature on payment methods has focused on comparing cash and credit cards and emphasized the lower pain of paying (i.e., fewer negative consequences) for the latter. This finding, in turn, explains why consumers express… read more here.
Keywords: convenience; mobile payment; effect credit; payment ... See more keywords