The Effect of Graphic Warnings on Sugary-Drink Purchasing
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DOI: 10.1177/0956797618766361
Abstract: Governments have proposed text warning labels to decrease consumption of sugary drinks—a contributor to chronic diseases such as diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness… read more here.
Keywords: warning labels; effect graphic; sugary drinks; warning ... See more keywords
Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention
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DOI: 10.3390/foods14152572
Abstract: In today’s market, consumers appear to be less interested in promotional strategies, particularly those that rely on text-based advertisements. Graphic storytelling can be seen as providing a more engaging visual approach to attract audiences and… read more here.
Keywords: food; storytelling narrative; effect graphic; graphic storytelling ... See more keywords