Moderating effect of hotel markets on differentiation strategies and performance
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DOI: 10.1080/13032917.2018.1428903
Abstract: Abstract This study examines the impact of differentiating strategies on hotel performance and the moderating effect hotel markets of the U.S. and China on the relationship between differentiation strategies and performance. Strategies for promoting brand… read more here.
Keywords: differentiation strategies; moderating effect; effect hotel; performance ... See more keywords