Get Rid of Mr. Virus: The Effect of Injurant Anthropomorphism on the Intention to Engage in Protective Behavior.
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DOI: 10.1080/10410236.2021.2017106
Abstract: Injurant anthropomorphism is defined as the anthropomorphism of disease-causing agents with humanlike characteristics, emotions, intentions, or behavior. More and more health product brands and health care organizations are depicting disease causing injurants (e.g., enterovirus or… read more here.
Keywords: health; injurant anthropomorphism; effect injurant; intention engage ... See more keywords